Hi there, I’m a bilingual (English/French) Semantic SEO and Structured Data specialist dedicated to architecting sustainable, market-leading organic growth for enterprise-level digital brands. My expertise lies at the intersection of advanced technical SEO, AI-driven content strategy, and the nuanced understanding of user intent that Semantic SEO provides.
At Bell Media, I manage the search performance of quite a large portfolio of Canadian news publishing sites generating millions of monthly pageviews. My role is pivotal in navigating the most complex SEO challenges like; Technical SEO audits, Large-Scale Site Migrations, Re-architecting sitemaps and site structures to ensure maximum visibility for high-value content.
I also help build topical authority by developing interlinked content frameworks that comprehensively answer user queries and align with E-E-A-T principles.
I don’t just identify problems; I uncover high-impact opportunities that deliver measurable ROI. By leveraging Structured Data to enhance rich results and a semantic, user-first approach, I help complex websites dominate SERPs, improve crawl efficiency, and unlock new revenue streams. AI & SGE (Search Generative Experience) Preparedness: Future-proofing strategies by optimizing for the era of generative AI, focusing on entity-based optimization and direct answer dominance.
Based in Toronto and fluent in both English and French, I am passionate about translating complex, data-driven insights into actionable strategies that deliver explosive, sustainable growth.