Developing a successful schema markup (structured data) strategy requires a convergence of multiple interconnected actions, that includes a careful examination of the competitor websites and online traffic. Behind the sheer mechanics of adding codes to your website to appear in event carousel, video hubs or how-to-results, the strategy requires communicating the meaning and context of your content to search engines to pass on to your audience.
How can schema help stand out from competitors? Analyze the rich results of the competitors for missed opportunities to provide more detailed or unique information about your services or products through schema. Selecting the appropriate schema types is crucial, but equally important is understanding and utilizing their properties effectively can help increase valuable traffic to your site and maximize brand awareness.