Gen AI SEO is the evolving field of search that uses advanced artificial intelligence that can generate text, images, and other media to answer search queries. Unlike traditional SEO, which heavily relies on keyword matching and backlinks GEN AI relies on understanding the context of your content and connect it with the user search intent by providing direct and comprehensive answers. It does this by synthesizing extracts or summaries of information from multiple sources to generate its own responses. That process generally cite authoritative websites that have been properly optimized for search engines, creating multimodal content that AI like ChatGPT, Perplexity can understand. Generative AI SEO requires the development of strategies to cater to the awesome power of artificial intelligence -powered search engines
